Websites from R12,000
New developments
Launching soon, or already in pre-sales.
A launch-ready site that sells the lifestyle before buyers have stood on the land, with every enquiry routed to your sales team from day one.
New development websitesWeb design for residential estates
Estate websites that sell the way of life, not just the land.
ShownMilkwood RidgeThe Crest Golf & Country ClubSerrano Seaton
Self-initiated concepts, not client work.
Who we work with
Two kinds of estate. One standard.
Whether you are going to market for the first time or your site has fallen behind your estate, the work starts in the same place: the way of life you are selling.
Redesigns from R2,000
Established estates
Your current site no longer does the job.
We redesign it, from a focused fix of the enquiry forms to a complete rebuild, so the site reflects the estate as it is today.
Website redesignsOur approach
An estate website should sell the way of life first, rather than the land or the units.
It should help anyone who wants to picture themselves living there, not only people who are ready to buy. Everything we build rests on three pillars.
01
Professionalism
We tell the estate's story through its location, amenities and imagery, so visitors can picture the life before they think about the land.
- Location told as a way of life
- Amenities shown, not just listed
- Imagery chosen to sell the everyday
02
Premium
A considered, responsive and accessible design that loads fast and feels consistent on a phone.
- Responsive on every screen size
- Accessible by default
- Fast to load, light to browse
03
Systems
Every enquiry reaches the right team through intent-specific forms and clear routing, and the visitor gets a confirmation that says what happens next.
- Forms that ask the right questions
- Routing to the person who handles it
- A clear next step for every visitor
Selected work
Concepts that sell the life first.
Every project here is a self-initiated concept, designed on our own initiative to show how we would approach a real estate. None of it is client work, and we don't claim results we don't have.
01Self-initiated conceptGolf and coastal estateKwaZulu-Natal North Coast
Milkwood Ridge
A golf and coastal estate that ties the course, the forest and the beach into one way of life, with a private viewing one tap away.
02Self-initiated conceptGolf and country club estate
The Crest Golf & Country Club
A golf and country club estate presented as a way of life, with separate paths for home buyers and for golfers interested in membership.
03Self-initiated conceptBoutique coastal developmentSheffield Beach, Seaton Estate
Serrano Seaton
An unsolicited concept for a development that is already selling, built around current availability and a clear route to a site visit.
04Self-initiated conceptSecure lock-and-go coastal enclaveWest Coast, Cape Town
The Onyx Coastal Enclave
A coastal enclave sold on how it works: security, connectivity and lock-and-go living, explained before anyone is asked to enquire.
Systems
Every enquiry reaches the right team.
A beautiful site that drops every enquiry into one inbox is only half a website. We design the enquiry system together with the site.
Intent-specific forms
A viewing request asks different questions from a rental enquiry, so each form only asks what that team needs to act.
Clear routing
Each type of enquiry goes straight to the person who handles it, instead of waiting in a shared inbox.
A confirmation that says what happens next
Every visitor is told that their enquiry arrived, who has it and what to expect, so nobody is left wondering.
Example routing
For a typical residential estate
The visitor choosesIt goes to
- Book a viewinggoes to Sales team
- Buy off-plangoes to Sales team
- Rent a homegoes to Rentals agent
- Resident or owner querygoes to Estate office
What the visitor sees
Thanks, Lerato. Your viewing request is with our sales team.
What happens next: an agent will call you to confirm a time, and we will email you directions to the sales office.
Pricing
Prices in public. A final quote after a call.
Every figure below is a starting point. Once we understand your estate on a call, we send a final quote for the work it actually needs.
New development websites
From R12,000
A launch-ready site, priced in full after a call.
For developments preparing to launch or in pre-sales.
What's includedWebsite redesigns
From R2,000
Up to R80,000 and above, depending on scope.
For established estates whose current site no longer does the job.
What's includedOngoing management
From R1,000
Scoped to how often your site changes.
For estates that want their site kept current after launch.
What's includedHow we work
From first call to handover.
You always know what we need from you and what you are approving at each step.
- Step 01
First call
We learn about your estate, your buyers and how enquiries are handled today.
- Step 02
Proposal and quote
Pages, enquiry types and routing, with a final price and timeline for you to approve.
- Step 03
Design and build
Key pages designed for desktop and phone, then built with the forms, routing and confirmations.
- Step 04
Launch and handover
You test every form, we go live, and your team learns where enquiries land.
